Start up ideas cannot be fabricated like that. The best start ups ideas come from the "why" and solve a problem that the person is passionate about. It's not just coming up with an idea, it's about whether the idea is solving a problem along with its acceptance and sustainability.

As far as being the CEO, it doesn't matter what the person calls him/her self. Plenty of "founders" or "visionaries" hire or partner with a qualified CEO to run their business once viability is determined.