I think you will likely get many different answers to this question, but my personal believe is that if you are building a software-based business and you don't have experience and you don't already have the right connections, your best shot at success is going to be if you do all the technical work to start with. I would even recommend that if you have zero technical experience right now. You may read about other people that somehow start businesses without doing this, but either A) they are extremely lucky or B) they already have connections/experience/a network that they can rely on.

It is going to be a slower process than you would like because you are going to have to get your hands dirty, but this is going to greatly increase your odds for success in the long run.