Questions

Do you have experience as a marketing consultant to a Skilled Nursing Facility?

I have a client in the Skilled Nursing Facility Industry with multiple locations. Do you have experience consulting this industry? I'm looking for a service provider that might offer a calendar of "marketing activities" that I can share with them rather than doing it myself? No point in reinventing the wheel if someone has put one together. I look forward to your feedback.

3answers

Happy New Year (2020) !

Do Feel (Perfectly) Free to Contact Me ; for a (Legally-Compliant) Facility Optimization (and Ethical Corporate Promotion) Strategy.

Sincerely ,

Professor Obi


Answered 5 years ago

SNF carry a variety of subset interests - from supplies, staff, insurance, compliances, turnover, costs and fees, not to mention any partnerships (priorities) they might have on a hospital if a patient was to need relocation from SNF to hospital room. What you are wanting to market will have a lot to do with how you market and to whom.
I would be more than happy to create one for you, but not for free.


Answered 10 years ago

SNFs have multiple segments and angles that generally require different marketing strategies for each.

Is it a stand-alone SNF or connected to a health system or hospital?

Is the rehab/therapy department in-house or contracted out?

What is the average length of stay for SNF? Is is mainly short-term subacute rehab or long-term care?

All of those questions, and others, will determine the marketing "calendar" that needs to be developed.


Answered 6 years ago

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