So I'm starting a new video production company, I will be relying on my connections and network to get my first customers, but I also don't want to count only on that as I don't want to risk losing the business if my connections don't help. I've been thinking about offering my video production services in a very discounted price for some big business in the market, I have also even thought about offering it for free for the big brands in my market, but this will make me lose money at the beginning, which I also see as an Investement. I've read many theories discouraging this act, but I also think that getting as many brands on your portfolio at the beginning will enhance the credibility in front of your potential customers. Do you recommend me doing that? And are there other ways that you recommend? Thanks
Are you a professional?
(I assume you'll say that you are)
As such, you deserve to be paid for your service and skill.
Rather than offer your services for free, focus your efforts on understanding the need of your big-brand clients. You can underpromise and over deliver without sacrificing the value of your product.
By deeply discounting, or offering your service for free, you actually come off as an amateur who doesn't deserve (or believe in) your rate.
You deserve better.
Answered 9 years ago
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