I am founding an Internet startup in China which we want to expand into a global market. Where should we start? What different areas do we need to take into consideration when expanding?
There are many things to consider, and nobody can advise you on everything.
1 thing I would emphasize is this: Brand names outside China are VERY different from website or company names inside China. In order to communicate effectively with a global audience, you should be careful to choose the right name (and domain). It should be memorable and have positive associations in English AND in the languages of other countries where you expect to do business.
Also, your website content ought to be written by native speakers for your target languages.
Answered 9 years ago
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