Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have a 85% lead finding success on Twitter.

You should create content value by sharing this content and your industry knowledge. There are very specific social media campaigns that will drive traffic to your website through social media. You can also look at joining trade show chats and communication platforms there. Attending you industry events, conferences, trade shows, and other multiplier meetings, is a good way to spread the word about you.

Each industry is very different and you need to focus on these differences. We are working with clients who are looking to enter the global markets. The approach is different here as well.

At the end of the day it all comes down to your willingness to spend time and be creative about the on-line world.

I hope this helps to get you started. If you are interested in a more company and products specific session, follow up or schedule a call. Let us know how we can help you.