Online coaching is a great space right now, and I'm glad to see someone with real-world coaching experience making the shift.

The agency I started worked primarily in the fitness industry, and I helped plan, market, design, and build over 300 websites for personal trainers, gyms, and online coaches. I am also a regular contractor for Precision Nutrition, which is an enormously successful online coaching platform.

My expertise is in inbound marketing, lead funnels, and the design and software architecture to make that happen. I'd be happy to jump on a call and discuss strategies with you if you're interested.

Good luck!

Realize that in order to successfully grow your business on a yearly basis you can’t rely on just ONE thing. It doesn’t matter whether it’s marketing, sales, programming, etc., the point is to make sure you’re doing everything.

I have worked with fitness and nutrition brands and here is one of our case studies that will give you some idea of campaigns that you can run
http://www.incredo.co/fitness-nutrition-company-gains-103-website-traffic-increase-in-3-months

Read also my latest blogs below so you can learn:
1) 3 Keys to Grow Referrals For Your Business
2) Marketing Weight Loss Products to Facebook Generation: Do’s and Don’ts
3) How Healthcare Companies Can Use Emotions To Affect Customer Decisions
4) 4 Tips on Turning Raving Fans Into Your Health Club's Lead Generators
5) How Effective is Email Marketing for Healthcare/Fitness Industry?
6) How To Receive Great Testimonials For Your Fitness Business
7) How to Convince Potential Clients That Sports Nutrition is Not Harmful

And much more --------->
http://www.incredo.co/blog/topic/health-and-fitness

Let me know if need any other tips and we can set up a quick call to assess your online resources and opportunities

I'm happy to help.

Unfortunately, any advice that I could share here would be "one-size-fits-all" and pretty muddled down.

Since you've already identified your "product", we would next build a plan to market you and systemize your brand.

I recommend a "foot-in-the-door" offer to give a prospect an idea of what to expect. Then slowly offer more intensive or specific (and more costly) products as they see results from the lower tiers.

If you'd like the specific, non one-size-fits-all approach, I'm happy to accept a call.

Best of luck,
-Shaun