Good question.

However, I think the better question should be; what system and thought process do I need to have for my Company

Because. Marketing is just one small factor of your enterprise. Each and every single part of your business needs to be working on all cylinders.

Below is a System we use to scale.

I call it...

4 Heuristic Chain of Command"

#1 High Level Thought Process

The Dynamics Between The Founders
Creating The Vision For The Company "Painted Picture"
The Management and Creation of Your Dream Team (Do you have the right people?)

#2 Strategy

Creating Fundamental Blueprints For Success (USP, Brand Message, Attractive Character, Product Fit)
Find And Establish Key Relationships And Networks (Who, What, Where and How?)
Building a Backend sales system. (80/20 Rule of Business) 80% Profits in Backend: Increase Profits

#3 Tactics

Leverage technology to enable better buying for customers and faster selling (Online Marketing)
Leverage Weekly KPI Performance Checks (What doesn't get measurend does not get improved)
Leverage Top Platforms For Exponential Growth (Double Down)

#4 Execution

Day-to-Day optimization of Sales Channels (Paid Traffic, Content Marketing, PR, Direct Sales, Phone sales)
Advanced analytics, social strategies and conversion optimization,for your business.(Dynamic, behavioral funnels)
Analyse and research, measure metrics, perform technical audits and get competitive intelligence. (Email Marketing)

I know this is probably not the answering you are looking for, but I hope you can keep an open mind

Adios

Ameer