I have created a web application where I am considering selling advertising. We have a very niche group of users (CrossFit) and I don't know how to determine the amount to charge advertisers. What is is the best way I should go about determining this?
You really don't need to do that. Most people use an "ad-exchange". See this http://en.wikipedia.org/wiki/Ad_exchange
I've used RightMedia in the past (now part of Yahoo).
Answered 11 years ago
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