Hi! We have good SEO rankings and the content marketing efforts we've done since 2012 have been bringing us a good amount of traffic and a lot of qualified leads. However, the blog post that sees the most traffic doesn't bring the right audience or quality leads. It also uses bandwidth and therefore costs money monthly (we're with wpengine). If I take the blog post offline, should I expect a backlash in terms of SEO for the whole website? Or none at all? Thanks!
Can you alter the post to bring in better traffic? Can you add a form to better qualify traffic and maybe capture email addresses?
Could you add ads to that one post and get some revenue?
If there are a ton of links to that post it could impact your overall rankings - not by much, but it is possible. I alway say there is no such thing as bad traffic, so why not try to turn this into a net positive. I'm happy to discuss further in a call. Best of luck!
Answered 8 years ago
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