Great question! I've said it before and I'll say it again: Asia is growth and you cannot afford to not have an Asia growth strategy, regardless of the size of your company. I've been based here in Singapore for nearly 5 years and have observed how Singapore's leaders have worked hard to position Singapore as the regional hub in many industries, thus having a Singapore footprint is one the crucial steps in any company's strategy. Footprint can be anything from setting up a subsidiary company or finding the right type of local partner. The region presents tremendous opportunities but also offers a few challenges such as the diversity of its cultures and customs. Working with someone that knows the region and also has an international background is key. Having travelled the region (Vietnam, Malaysia, Thailand, Indonesia, Brunei, etc.) extensively and built a solid and trustworthy network, I'd be more than glad to support your expansion into the region. Do engage me here on the platform and provide me with more details about your business and what goals you'd like to achieve. In the meantime I encourage you to visit http://Singapore.fyi.to/InsightsfromtheInside where you can download a very special book on occasion of the SG50 celebrations where the Singapore International Federation partnered 50 individuals from around the world who have lived, visited, studied or worked in Singapore to share their stories about what makes Singapore tick, Singaporean idiosyncrasies, the surprises they found, and their involvements and contributions to the local community. My essay "What is There Not to Love about Singapore?" can be found on page 146.