Primary Marketing Rule - Everything revolves around benefits, not features. People pay for benefits.

If you write a course about programming using some tech like React or Django or Node... likely your income will be much lower than starting with a benefit.

So... A benefit might be..

"How to tool a high traffic Websites to churn cash like a big dog."

So this is the benefit, then you "chunk down" from there.

First work out how to create a high traffic site, fast + stable under massive load.

Then write your course.

Hint: If you're going to write a course + likely to live well off your course sales, make sure your title contains one or more of the following keywords...

WordPress or SEO

Here's how to pick your course title keywords.

Ask tech conference producers the titles of the most attended talks. This is how I picked my areas of focus years ago.

I asked Shawn Collins (Affiliate Summit) + Brett Tabke (PubCon) what people attended, since each of their conferences have multiple tracks.

They both said, given any two talks, whatever talk had WordPress or SEO in the title always "pulled better" (more people in room) than any other talk.

Be sure to always start with a benefit + money first, then design your course from there.

Hint: You'll get rich from courses about WordPress site design + likely stay poor writing React/Django/Node courses.