Questions

There is a product which I as a contractor install on homes in my city for which I charge $1000 - $2000. My supplier has 77 locations in 25 states. I would like to market this same product online to homeowners in those particular states and have the product installed by local installers who are connected with my supplier in that location. I have a target audience. Middle aged to elderly retired men who have discretionary income and are active in golf, hunting, fishing, etc. ( too busy to mess with home improvements ).

For home services, Fridge Magnets are hands down the best marketing tool.

US average is every person in a household visits their fridge 13x times daily, so 13x * 365 days/year == 4745 impressions for <$5 one time fee to have magnet manufactured + mailed to homes.

Talk with people familiar with copy writing for magnets.

Once you get this system working, you'll likely put me on your Christmas list, because of all the marketing money you'll save.


Answered 6 years ago

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