There is always space for expansion, even in crowded markets like hosting services. At the end of the day, all that matters is whether you have a good product and whether your audience can see the value in it or not.
If you are entering into crowded market, then, the first thing to do is do a thorough analysis of your top 3 market leaders. Find answers to questions like:
What features are they selling on?
How are they selling (channels)?
How are they retaining?
After careful study of your competitors, you will have a fair idea why works.
Now, you got to figure out the pain points. What their customers want but are not getting right now. It can be better support, flexible plans, or anything else.
Now that you know what people are missing out on, sit with a pen and paper to find out how you can differentiate your product. I hope this helped. For more clarity, let's have a call. Or feel free to email me at varun@upreports.com

Since marketing is crucial to success, leaving this blog link for your reference:
https://www.upreports.com/blog/marketing-growth-strategies-hacks/
Chao!