Hello,

Congrats on creating your own agency.

Software developers and clients often speak 2 different languages and your job is to communicate between then effectively.

For your questions
1. This can happen, the agency is the project manager. Manages requirements, user needs, spec document, milestones, payments and everything outside coding. On the next project, they will see your value.
2. I would not mention it, it gives you less flexibility, if you have to change teams or something happens. I don’t see a reason for mentioning it
3. Everything outside the coding - getting clients, creating the spec document, customer care, making sure project on schedule and budget, launching the product, working with design teams
4. The most value a agency can provide is what I call a brain. When things go wrong (and they will) who can solve that problem. The programmer will hit some tough spots in a project and come to you to solve it. You need to know how to handle it and keep the project going. Now if the client worked directly with the agency, this is where your value came in.

Last, I would suggest to get into each conversion and understand how everything works, it will help you build a better business, good luck.

Cheers,
Mukul

If you need help, call me

To mitigate the risk of losing business to direct developer-client contact, software development agencies can take several precautions:

Strengthen Client Relationships: Focus on building strong, long-term relationships with clients by providing exceptional service, understanding their needs deeply, and consistently delivering high-quality work.

Provide Unique Value: Offer unique value propositions that differentiate your agency from individual developers, such as specialized expertise, project management capabilities, scalability, and reliability.

Enhance Communication Channels: Maintain open and transparent communication channels with clients throughout the project lifecycle, ensuring they feel valued and informed about progress and decisions.

Establish Legal Protections: Include non-compete and non-solicitation clauses in contracts to prevent developers from directly soliciting clients or engaging in similar work outside the agency.

Regarding Service Level Agreements (SLAs), it can be advisable to mention the development company's name to establish accountability and transparency. Clauses related to project ownership, confidentiality, intellectual property rights, dispute resolution mechanisms, and termination conditions should be clearly outlined to protect both parties' interests.

In addition to software coding, agencies should handle project management, requirement analysis, UI/UX design, quality assurance, deployment, maintenance, and ongoing support to ensure comprehensive service delivery.

As for value addition, agencies can offer consulting services, technology recommendations, market insights, ongoing maintenance and support, training, and scalability options to help clients maximize the value of their software investments.

By the way, if you're interested in learning more about bespoke software development and how it can benefit your business, you might find this post helpful: https://www.cleveroad.com/blog/bespoke-software-development/. It covers important aspects of custom software development tailored to specific business needs.

Agreements are useless, because there's never any way to enforce agreements.

I work for many agencies + I have one simple rule, which I cover when I onboard a new agency.

If a client tries going around the agency + coming directly to me, I refer the client back to the agency...

Because agencies always refer more business than one random client.

Simple math.

Best rule for agencies, is hire people competent enough to understand this simple math.

First, I am not a lawyer.
No-hire and/or non-solicitation clauses can be added to your contract (MSA/PSA). My understanding is they are variably enforceable in different states.
They are generally not enforceable against employees (you are better off developing and maintaining a good relationships with your employees, then trying to force them to do something).
That said, your agreement with your business customers is generally a binding agreement, and should they try to hire your people out from under you, you should have grounds for a lawsuit. Suing your customers has other implications that you may want to consider.
I had a situation where a customer tried to hire one of my employees who had been working on his project for a couple years by that point. He was trying to reduce his expenditures. My employee notified me that this was happening, because we had a good relationship, and I contacted the customer and reminded them of our contract agreements.
This is considered an ethical breach. We weren't providing contract-to-hire headhunter services. Most people who hire vendors understand the distinction, and this customer knew what they were doing (they were being intentionally sneaky about it). At the completion of the contract I fired them as a customer, and moved the employee to another project.

Developing custom software can be extremely complex. While you cannot eliminate the risks in software development, you can take steps to avoid them. That means the members of your development team will have to work overtime or you will have to add more people to get the job done. If not, then it makes sense to focus your efforts on the most important features of the software, rather than addressing each task equally. Start with a business analysis of the software development project, then formalize the business requirements into functional specifications, describing all the features in detail and prioritizing them in order of importance.
You can read more here: https://www.insureon.com/blog/how-tech-companies-can-mitigate-software-development-risks
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath