There are a lot of things to keep in mind that would make this answer REALLY long. But, one of the most important is simply to remember your audience. As educators, we tend to get caught up in scholarly jargon and forget the simplicity that we need to reach our audience sometimes. Also, be specific to which level of audience you are targeting. Elementary? Secondary? Higher Ed?

And lastly, don't overanalyze. Create a plan, then GO! Course correct on the way!