Knowing your target market is a core part of your business plan and go to market strategy.

Survey potential customers, find the pain points, offer them a solution which solves it and if they can't live without it you've got a winner.

There may be some information online but this is a pretty important part of the process to get right and will require a lot of manual research so that you don't end up creating a product there is not a need for and making sure there are (enough) customer out there willing to pay.

Good luck!

I work in academia and would be happy to help, but would need to know more information.
Good luck

I'm in an education-facing SaaS, and would be happy to talk with you about what I know about what people in the space need right now.

But I second what Laurent said. The most important thing to do is to talk to people.

You have to test your ideas and assumptions by talking to people. You want to hold conversations that will help you learn:

1. Am I solving a problem that people want to solve?

2. Do the people I think have this problem actually have it?

3. Are these people willing to pay to solve the problem? (Payment can happen in time or attention as easily as with money, depending on how you're monetizing your idea.)

4. What do the people I'm talking to care about most? Who do they aspire to be like?

Innovators, entrepreneurs, and businesses are looking for ways to implement creative EdTech ideas. Similar education business ideas will further improve the online education industry. But it does take innovative ideas in the EdTech field to disrupt the market and present new arenas of growth. We are going to discuss some amazing education business opportunities and ideas. We have seen kinematics in games that work on motion sensor technology. With movement-based learning, the kids who need special education can get extra benefits. This is one of the most important and lucrative education start-up ideas. By capitalizing on these ideas, you can bring the benefits of EdTech to special kids. This is one of the most needed education start-up ideas. Parents and teachers are always struggling with imparting quality education to their kids. Another one of the great education business concepts consists of using AR technology. Taking similar ideas, you can build an education start-up that uses AR to help people learn. With such an education business, the teachers can light up the classroom and teach better ideas in the students minds. Ideas such as Augmented Reality inside a classroom is an innovative EdTech concept.
You can read more here: https://spdload.com/blog/10-edtech-ideas-in-2020/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Before answering your question, it is important to know your business status - stage of business cycle, facing any crisis, financial position, quality of your solutions to customers, etc.

With better understanding of your business, we can answer your question with a solution. Otherwise, the answer to your question will be a long list of "how to" and you may get a better answer by searching Google.

Whenever we look at which market to target, there will be many testing, guessing, solution adjusting to achieve product-market fit. If you solely focus on segmenting the market and adopt some marketing techniques to increase prospects’ attention or leads, you will still get no way as product-market fit cannot be achieved.

Hope the above can help you to relook at your question and prorise your requirements.

Exploring edtech? Consider creating platforms that bridge aviation and education. Imagine a program that teaches through the lens of air travel, from physics to geography! For tech insights, check out how custom software can elevate education just like it does for airlines: https://attractgroup.com/blog/custom-airline-software-development-guide/ for full details.