Here's my top 10 list, pulled from others. 1. *Know where you are going and why.* Apple, Martin Luther King Jr., and the Wright Brothers did not start with what they were doing or how they were going to get there. They knew their purpose first and the rest followed. Watch Simon Sinek at TED: How...
So this is a great question and requires a relatively complex answer. And this is NOT legal advice. The first answer is that No, in most cases do not patent the invention yet. Often a provisional patent will do just fine, much cheaper and faster to market. Most inventor patents out of the gat...
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
My background: I've built several products that anonymously allow employees to communicate their concerns which also measure the impact of specific actions or inactions of organizations and leadership. The biggest negative impact of an organization that isn't very transparent is a lack of trust...
As an expert in small business, small business HRA can be best managed if the reimbursement on healthcare are done and all employees are included into the insurance. It is prudent to handle the insurance and factor it in your payroll to avoid penalties. It is worth purchasing a software if the as...
What do you see when you look at the stock market over the last two weeks? The Dow was down over 900 points this morning. Why are you even thinking of selling your business in this sort of market when there are no buyers? If the above makes sense to you then its wrong. The Dow recovered becau...
Hey, I think the number one issue you're going to face is a factor of viability, to them you're a new website, not really well known and even if they give you the listing of the products, will you actually be able to generate interest and sales for them? Once we understand this it would be much ...
Validating your business idea before investing in materials and execution is crucial. Consider creating a landing page to showcase your concept and gather interest. Use social media and online ads to drive traffic. Collect email sign-ups or measure click-through rates to gauge interest. Conduct s...
STOP!!! DON'T DO IT. GO GET A REAL JOB!! PLEASE! You don't plan to be a consultant. You become a consultant because the experience and wisdom you have is so obvious that those around you are eager to pay you for your insight. It's a calling -- not a job. Giving your "business advice" to a st...
It all begins with understanding who your best potential customers are. Spend some very focused time in determining not only who they are (moms; small business owners; homeowners; etc.) but want needs and desires they have. How will these align with your products or services? Also—talk to these...