SheWorx is Bringing Women to The Tech Table

Like a lot of ambitious young women, Lisa Wang, co-Founder of the female entrepreneur networking group and community SheWorx, didn’t think that her gender was holding her back — until it did. Lisa’s first career was as a US National Champion Hall of Fame gymnast, where she was surrounded by talented, competitive women. This was followed by a short-lived career as an equity research analyst right after college, but chafed in that highly-structured environment. So, like so many talented millennials before her, she turned to tech.

“I realized that the work I was doing in finance was simply not aligned with my values,” Lisa tells Startups.co. “Having creative ownership, autonomy, and making a clear impact that aligned with my personal mission were all extremely important to me. In tech, I saw freedom, infinite possibilities through innovation, and the tangible impact that was possible. There were no right or wrong answers and those sort of creative challenges were exciting to me.”

In tech, I saw freedom, infinite possibilities through innovation, and the tangible impact that was possible. There were no right or wrong answers and those sort of creative challenges were exciting to me.

It was the process trying to raise money for her munchies-on-demand app that made Lisa realize there was a serious lack of support for “ambitious, committed, serious female entrepreneurs.” Meanwhile, her future co-Founder Yin Lin — who came up in a Chinese immigrant family, ran her family’s restaurant for eight years, and then turned to tech herself after college — was also trying to make it in the startup world. When they met, the similarities in their experiences as Asian-American women in Silicon Valley were unmistakeable.

They threw their first event a week later.

From that first event, Yin and Lisa created SheWorx, which now does three things: intimate breakfast roundtables with mentors, attended by no more than 35 participants; a long-term incubator program called SheWorx ++; and SheWorx100.

Reimagining the Founder/Investor Introduction

The relationship between founders and investors is fraught at best, adversarial at worst. This is because there are two ways that investors and founders usually meet: In pitch competitions — where the Founder and the investor are literally pitched against each other — and at networking conferences — which are awkward and uncomfortable for all parties involved. And if you’re not a white man? Then, good luck – it’s even harder.

“It is objectively more difficult for women and minorities to get into this club,” Lisa says. “That’s because the majority of people invest in people that remind them of themselves — and 94 percent of investors are men.”

Lisa and Yin’s solution is the SheWorx100 Summit, which is re-imagining of the Founder/Investor introduction. Rather than pitting the founder and investor against each other or creating a weird, middle-school dance vibe with Founders on one side and investors on the other, SheWorx 100 works to humanize each side to the other.

It is objectively more difficult for women and minorities to get into this club. That’s because the majority of people invest in people that remind them of themselves — and 94 percent of investors are men.

For their first conference, SheWorx invited 150 vetted entrepreneurs and 35 investors. From the investors, they gathered the usual objective information about their investment behavior, including their fund’s AUM, verticals of focus, stage of focus, average check size, and average number of checks per year.  But it was important to them to humanize the investors as well, so they also asked what they were interested in outside of work. Finally, they requested that they share actionable advice for entrepreneurs.

On the entrepreneur side, they gathered all of the financial information an investor would want and also asked about their outside-of-work interests. Each investor then met with small, curated groups that were chosen based on interests and commonalities between the Founders and the investors. The meetings gave everyone equal airtime — and Lisa says it went great.

“Instead of people judging each other, it turned into a common mission that everyone was working toward,” she says. “And the result was that people were on the same playing field, felt like they were contributing, and actually developing a real relationship.”

With entrepreneurship, women can quite literally create the world they want to see by designing the culture of their business to reflect their values.

The result of those meetings? Over 25 percent of attendees got follow-up meetings with investors they’d had no access to before.

“Everyone knows how important networking is but it takes time and effort to sort through the noise and the biggest complaint we hear from startup founders about conferences is that they end up being useless — while many conferences bring in big names, they don’t curate for attendees, they don’t have much of an impact on their bottom line, and they don’t move the needle for their companies in any significant way,” Lisa says. “The fact that SheWorx100 Summits are able to create a significant, tangible impact for over a quarter of the female founders who attend is unheard of, especially given it was the first year we executed it.”

Finding the next Google

Lisa and Yin see SheWorx’ current offering as the beginning of an economic and cultural revolution within technology. It’s past time, they say, that women took a proper place at the table.

“Now more than ever, women have the power to shift culture and change business as usual,” Yin tells Startups.co. “With entrepreneurship, women can quite literally create the world they want to see by designing the culture of their business to reflect their values. This wave of female entrepreneurs will redefine leadership as they scale up their companies and set a new standard for how business should be done.”

Like a lot of us, they’re looking for the next Google or Amazon — but they believe the Founder will be a woman. And they’re willing to bet she’ll also be a SheWorx member. Keep an eye on this one —they might just be right.