Get More Customers

Learn from the leading experts how to take advantage of the most effective marketing channels and convert your audience into paying customers.

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Content Marketing

1. Traffic Creative 2. SEM 3. SEO 4. Google 5. Size Matters 6. Email Power 7. Blog Best 8. Link Building 9. Branding 10. Internet Marketing

Early Stage PR

1. Story 2. Launch 3. Basics 4. Building 5. Timing 6. Q=A+1 7. Logistics 8. Ideal Client 9. Reporters 10. PR Myths

Scaling User Growth

1. Curves 2. Metrics Matter 3. Diffusion 4. Finding Fit 5. Virality 6. Hypergrowth 7. User Shoes 8. Paid Channels 9. Unpaid Channels 10. What’s Next

Growth from User 0

1. Hustle Stage 2. Growable 3. Growth Studies 4. Must Have 5. Marketing Stack 6. Optimize 7. Insights 8. Loops 9. Growth Mindset 10. Growth Canvas

Social Media & Branding

1. Necessity 2. Platforms 3. Twitter 4. Logistics 5. Tone 6. Management 7. Followers 8. Retweeting 9. Responding 10. Advice

Revenue Relationships

1. Archetypes 2. Demand Creation 3. Obtain 4. Retain 5. Grow 6. Revenue 7. Models 8. Pricing 9. Market Type 10. Monetization

Marketing Your Startup

1. Startketing 2. Sniper 3. Strengths 4. Product 5. Go To Market 6. Know Yourself 7. Awareness 8. Advocates 9. Discovery 10. Nurture Close

Sales Funnel Optimization

1. Sales Funnel 2. Funnel Creation 3. Funnel Optimization 4. Surveying 5. Question Design 6. A/B Testing 7. Metrics 8. Pricing 9. Freemium 10. Customer Delight

Data-Driven Decisions

1. Optimization 2. Engagement 3. Testing 4. Impact 5. Frequency 6. Sample Size 7. Experimentation 8. Results 9. Data Infrastructure 10. How to Grow

Consumer Growth

1. Fit First 2. Consumer 3. Hyper Growth 4. Growth Team 5. Gray Area 6. Testing 7. Language Fit 8. Focus 9. Data 10. Ecosystem

Now Playing

Funnel Optimization

How do you optimize your sales funnel for your product?

Instructor

Hiten Shah

Co-Founder of KISSmetrics & CrazyEgg, Sales & Growth Expert

Lessons Learned

If you create a website, there is a funnel there whether you know it or not.

Focus on how to make the process better and more efficient for customers.

Not tracking your funnel is like driving your car blind.

Funnel hacking is funnel optimization.

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