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Years ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

It’s no surprise that most of the successful Startups today started off as a completely bad idea. As it turns out, given the right circumstances, the dumbest idea can become the most profitable company.

We worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.

Everything you do has implications and if you let instigators of negativity be, you’re allowing a nasty culture to spread.

Likened to marriage, having a cofounder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.

Instead of going full force too fast early on, take the time to understand whether the bets you’re paying back or not and when it’s time to change direction.

After a successful exit, most Founders are overly eager to start their next big idea and land another win. But is that the best approach to take?

Owning 100% of an asset is the same as owning 0% if it's never liquid.