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Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

How do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

How an investor says "No" to a Founder makes a BIG difference.

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Retiring isn't really our end goal, so we shouldn't aspire to it. What we really want is to shape our life the way we want it to be.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

Being safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.