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If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

How do you develop a new product? Here's everything you need to know about the product development process.

Giving equity away is easy. Getting it back is super hard. So while we can get some stock back into our coffers, we have to focus more on how quickly we give it away than how we get it back.

With such high stakes and low standards, it's not hard to imagine many startup Founder/CEOs are sitting around wondering "Shouldn't someone else more qualified be better at this job?"

Everything you need to know to find and get grants for nonprofit startups.

Our startup might be worth millions on paper, but is there a way to turn it into real money?

There's some bizarre mythology that's been created in the startup realm that ideas themselves have an incredible monetary value. Spoiler alert: they don’t.

We often wonder whether every dollar of our personal savings should be going toward our startup, or toward our safety.

We all know that there's a possibility of selling our company, but how much planning can we really do to make that happen?