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For entrepreneurs starting out, the right version of “fake it until you make it” is exactly what they should be doing. To become a part of the gutsy but harmless “faking it” tradition, here are three tactics entrepreneurs can use.

If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Deciding which cybersecurity product to invest in isn’t easy, but just because security tools might be difficult for some small businesses to navigate, it doesn’t mean they should be ignored.

As a startup, gaining the knowledge you need to craft superior customer experiences requires reexamining your customer journey.

Not only is interactive content fun for users to interact with, it has proven to be effective in driving marketing strategies too!

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The best elevator pitches keep it short, simple, and audience-focused. Going up!