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At some point, when we've paid the bill of ambition enough times — we start to realize there's a limit to how much we're willing to pay.

As Founders, when is it time for us to get a raise? How do we establish reasonable expectations so this can work for us, as well as our company?

When is it "too late" to start a startup? Is there a point where it's no longer feasible to assume the risk associated with starting a company?

There's no version of being a Founder where we just keep doing everything right without a care in the world. We need to start opening up about what's in our heads and process our problems before we perish from them.

As Founders, it's important for us to remember that nothing matters until the end goal is reached.

Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

How do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Retiring isn't really our end goal, so we shouldn't aspire to it. What we really want is to shape our life the way we want it to be.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.