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Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.

Introductions are favors, and favors have value. How we ask for an introduction is an important component not only to ourselves, but to those we are asking to introduce us as well.

As Founders, if we don't know about startup financing, we are a liability to the company.

Our goals shouldn't be about what we don't have. They should be about celebrating what we do have.

Living in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.

As our success grows, our relationships will change. It's inevitable.

When we raise money from an investor, we are really bringing on our new boss.