Search

There are many advantages that only small businesses have, but leaders need to be gutsy enough to squeeze those advantages for all they’re worth rather than try to be miniature versions of larger companies.

The first impression a company makes will determine whether a potential customer passes or gives it a closer look. And design is largely responsible for that first impression.

Serial entrepreneur and Startups.com Founder and CEO, Wil Schroter walks you through 10 steps for starting a startup, and explains why it isn't just about opening your doors or launching a website.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

A term sheet is the first formal (but non-binding) document between a startup founder and an investor, and lays out the terms for investment. We take a look at the key characteristics of a good term sheet, as well as some elements every founder should be sure to avoid.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

We define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.

A lot of people confuse crowdfunding with crowdsourcing. We clear up the differences and explain the benefits of each.