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How many times has your competition kept you up at night? A new feature here, seed funding there, maybe you’ve even lost a customer or two – but how much of a threat are they, really?

At the early stages of a startup, Founders often seek to partner with a co-founder in the hopes of growing the company. But what Founders don’t realize is that it may be too early to look for a partner, or even too risky.

Oftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.

We need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.

Is it a waste of time to compare our startup with other startups? Absolutely. And here's why.

When crisis is unavoidable, strong Founders will find the right opportunities during a recession.

Think of big competitors like the Death Star. On the outset, it's a planet killer. But its weakness is that it moves at a glacial pace.

Everything you need to know about pitching, from what your pitch to include to how to create a killer pitch deck to the things you should absolutely NOT do.

What is product differentiation? How do you do it? And why should you care? Everything you need to know about this essential step in the startup process.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.