The Lesson We Get From "Once-Hot" Startupsby Wil SchroterAs Founders, we're in the business of making dreams come true — particularly our own — so when everyone around is telling us how amazing we are, it's really hard to wake ourselves up and realize none of it is real.Continue
Why No One Returns Our Sacrifices by Wil SchroterA lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.Continue
Who's Qualified To Be A Founder?by Wil SchroterBeing a Founder is a job that anyone can get and no one is qualified for.Continue
How Do I Sell The Vision? | Startups.comby Wil SchroterCommunicating a bold vision isn't just about how it's delivered, it's about how it's crafted.Continue
Many Startups Shut Down a Few Times Before Succeedingby Wil SchroterShutdowns are a part of the startup lifecycle. The sooner we recognize that the sooner we can get back in the game for the next run!Continue
When is the Right Time to Give Up Equity?by Wil SchroterEquity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger. Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
Smart Founders Stay in Customer Supportby Wil SchroterStaying in customer support gives us the information we need to continue to grow with our customers, not away from them.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
Hey Investors — Here's how to say "No" to usby Wil SchroterHow an investor says "No" to a Founder makes a BIG difference.Continue