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Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

We define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.

A lot of people confuse crowdfunding with crowdsourcing. We clear up the differences and explain the benefits of each.

Speed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.

Consumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.

Your worst user isn't who you think it is. Its the ones that never return and give you nothing.

What startups lack in recognition and capital they must make up for in creativity.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.

A Startup’s Guide to Building a Content Marketing Strategy