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They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

There are actually 3 Elevator Pitches that you should have handy. Here's how to get them ready to go:

If good customer experience is magic, a customer journey map is the spell book.

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Startup Founders, it's time to change your relationship with changing your mind.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.

It takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.

Crowdfunding isn’t (just) a fast track to capital or product validation.

To find people who care about what you're building and why you're building it, your product needs to inform your core mission and your company culture.

Looking for growth? Do yourself a favor and avoid these five mistakes.