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Yes, you should charge money for your product. But how? And how much?

Before you can build the next great idea, you have to recognize that idea in the first place. Here's how.

Don’t forget that validation is a numbers game. A few data points – even when that data is compelling as people literally giving you money for your product – doesn’t complete the picture of what the process will look like at scale.

Make customers love your business by creating lasting relationships.

How should customer-centric designers and engineers respond?

When it comes to marketing your business — branding is an old concept. Unfortunately, it is often one that few many startups utilize properly. Review these 7 tips to improve (or build!) your brand. 

It might seem easy and appealing to talk about building a growth machine, but how can anyone start this process from scratch?

The right startup mentor can catapult your company to the next level. But when is their advice good -- and when should it be left on the table? Startup mentors and mentees break it down to basics.

There is no silver bullet, the great idea can reach you everywhere: when you drive, go jogging, or during a brainstorming session. Nobody knows when it will happen next time. Stay focused and keep watching as hunters do.

Authentic branding is about far more than a visionary slogan or eye-catching prices. It’s about selling a promise, an experience, an open hand — in other words, the rudiments to a relationship. Here are 3 steps to build a startup customers trust.