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A useful guide to determine if workers are employees or independent contractors.

KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted by emotion or rhetoric.

Customer service is important for any business, but for a startup it means the difference between succeeding and being one of the 90 percent that fail. HappyFox founder Shalin Jain goes deep on exactly what you should -- and shouldn't -- be doing for your customers.

There is genius waiting inside each of us. So don’t let your startup slip away, and instead, get in there and lead the band. Take us all on a journey. Let your imagination be as big as the world.

Do your live-fire tests with real folks and prepared to get served some humble pie. It doesn’t always taste sweet but it’s good for the soul (and the product).

“Drop your free tier” should be for bootstrapped SaaS apps what “Charge more” is to consultants: a reflex, a sanity check, a default choice.

The startup world loves the next big thing and trends come and go faster than you can read the newest Tim Ferris blog post. But what happens when you ignore all the trends? Kate Hill of Aeclectic Tarot explains why her site looks like it's from the '90s -- and why it works.

If you're launching a startup—be sure to avoid these 6 common startup mistakes to put yourself in the best position possible.

A company will only survive as long as it continues to have a strong customer base. So, how do you go about getting those critical first customers?