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The sooner we understand the challenges before we split equity the better. In this section of our Splitting Equity Series, we cover the three common mistakes every co-founder runs into, and what to do to avoid them.

There are lots of reasons we mess up dividing equity, but it really comes down to just two that matter. In this section of our Splitting Equity Series, we’re going to identify and isolate each of the key issues in splitting startup equity in a young company.

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

There are many valuation methods available to Founders, and most understand zero of them! In this section of our Equity Series, we discuss how to calculate your pre-revenue valuation, and much more!

In this section of our Equity Series, we'll cover employee vesting options and it allows members to "earn" their stock over some period of time or per specific milestones.

In this section of our Equity Series, we're going to cover two types of Startup Stock Options — Traditional Employee Stock Options and what is known as Phantom Equity Grants which have some of the benefits of equity stock options without having to give away actual equity.

In this section of our Equity Series, we'll explain the most popular approaches toward dividing ownership interest in early-stage startups while weighing the pros and cons of each.

Founder equity splits rarely turn out to be what we hoped they would be after Year 1. In this section of our Equity Series, we discuss how equity splits change over time, and what that means for your startup.

In this section of our Equity Series, we cover the seven key elements that we’ll use to create a fair equity split.