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A lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.

When a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.

It’s a Founder’s job to make difficult and unpopular decisions, even unconventional ones, which may merit the team's unfavorable reactions. So, at what point will being likable still matter?

There's absolute power in being able to claim not only our victories — but our losses as well.

Being a Founder is a job that anyone can get and no one is qualified for.

Communicating a bold vision isn't just about how it's delivered, it's about how it's crafted.

Who cares how fast we can scale if we're not around long enough to do it?

Money can't actually buy our happiness — but is it only happiness we want, or something deeper?

As Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury.

The reality is from the moment we have wealth, everyone is going to relate their needs to our bank account. And there's an easy fix to that: don't talk about it!