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Founders ready to avoid misrepresenting their startups should take these first steps to spot misleading growth metrics before they make their way to investors.

The right startup mentor can catapult your company to the next level. But when is their advice good -- and when should it be left on the table? Startup mentors and mentees break it down to basics.

Authentic branding is about far more than a visionary slogan or eye-catching prices. It’s about selling a promise, an experience, an open hand — in other words, the rudiments to a relationship. Here are 3 steps to build a startup customers trust.

Trying to figure out a way to make those big startup business goals reachable? The S.M.A.R.T. business goal template will get you there!

Market research is essential for any company, from tiny startups to massive corporations, but you have to do it right for it to work.

If you're a visual person, this template for reaching your business goals might be just what you've been looking for.

With concerns about profitability drawing our attention, community involvement can easily get lost in the shuffle. Fortunately, leaders can take a few simple actions to rediscover their commitment to it — and make it a key part of the business.

Carefully plotting a CSR strategy’s approach gives it deadlines to reach and a way to hold those in charge accountable.

Josh King Madrid better known as Jet, is a successful serial entrepreneur, investor, marketing specialist, coach and CEO of Team Jet Set, he specializes in the industries of e-commerce, marketing, business consulting, and fitness.

Social Media for startups companies is imperative. Growth in your social media presence goes hand in hand with growth in your business. Here's what you can do to grow your audience.