Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
Why Isn't Anyone As Committed As The Founder?by Wil SchroterThere are certain aspects of your Startup that you’ve got to shoulder on your own. After all, a Founder’s superpower is the intensity of their commitment.Continue
How Founders Get Rich Without An Exitby Wil SchroterMost Founders get rich without ever exiting their business. Yes, you read that right.Continue
I Can't Have That — And That's OKby Wil SchroterAt some point, when we've paid the bill of ambition enough times — we start to realize there's a limit to how much we're willing to pay.Continue
When do Founders Get a Raise?by Wil SchroterAs Founders, when is it time for us to get a raise? How do we establish reasonable expectations so this can work for us, as well as our company?Continue
Many Startups Shut Down a Few Times Before Succeedingby Wil SchroterShutdowns are a part of the startup lifecycle. The sooner we recognize that the sooner we can get back in the game for the next run!Continue
We are NOT Our Startupsby Wil SchroterBeing a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance? Continue
Why No One Tells Founders "It's over, move on."by Wil SchroterNo one ever actually tells Founders it's OK to quit. No one except other Founders, of course.Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue