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Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Introductions are favors, and favors have value. How we ask for an introduction is an important component not only to ourselves, but to those we are asking to introduce us as well.

Living in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.

When crisis is unavoidable, strong Founders will find the right opportunities during a recession.

Yeah, money is great, but what if we defined success by what we DON'T have to do anymore?

Founders, let's start with what improves our quality of life and then figure out where money comes in.