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Sometimes having to burn it all down is the best medicine our startup can take.

Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

No one ever actually tells Founders it's OK to quit. No one except other Founders, of course.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

How an investor says "No" to a Founder makes a BIG difference.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.