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Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

If your business is ready to make the leap from living room to boardroom, do it from the heart of a startup ecosystem.

You do not have to fall victim to poor hiring decisions; you just need to prepare your team to see past all the smoke and mirrors to make a clear decision.

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

There are actually 3 Elevator Pitches that you should have handy. Here's how to get them ready to go:

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.

Guerrilla marketing is great - when it's done right. But when it's done wrong, it can go very, very wrong.