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In this section of our Funding Series, we will show you how to use customer segmentation to improve customer service, customer experience, customer relationships, customer retention, and customer feedback.

Why go at it alone, when you can learn straight from the source? Business books that have already helped millions of entrepreneurs can guide you along the way to obtaining a sustainable business. Here are the 13 best business books that will help "lead" you on your path.

The two main components of accountability are ownership and consequences — having these things can make a huge difference in a company’s overall success. And a Founder should be able to know how to instill accountability in their employees.

Equity is the value of a company's stock, which you earn as a percentage of the company’s profits (or losses). So, how much should you ask for? It really depends on your situation. Keep reading for guidance on how to calculate equity in various situations.

When we push ourselves to the limit in the name of our startup, we not only hurt our own well-being, but we hurt the well-being of our company, too. It's time we change that.

Or, how to cash out without killing your startup in the cradle

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Founders won't change people's personalities, we can only manage them. And that's where we fail over and over.

There are certain aspects of your Startup that you’ve got to shoulder on your own. After all, a Founder’s superpower is the intensity of their commitment.

A long-term "final" focus not only builds better companies and products — it builds better Founders.