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An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

How to say "No" to the wrong things so you can say "YES!" to the right thing.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Our network of experienced Founders discuss the best startup interview questions to ask potential job candidates.

There’s a reason the investor pitch is so iconic: because it’s so, so hard to get right. Here’s what you need to know to hit your pitch out of the park.

Conferences and B2B networking events can be a great catalyst for growing your startup, but only if you're prepared to "work the room" in the right way.

The best elevator pitches keep it short, simple, and audience-focused. Going up!

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

There are actually 3 Elevator Pitches that you should have handy. Here's how to get them ready to go:

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.