Focus On What You DON'T Want to Doby Wil SchroterWhat happens when instead of worrying about the things we want to do, we focus on the things we never, ever want to do again? How can that start to take huge steps in reducing our overall stress?Continue
What's the Cost of a Toxic Employee?by Wil SchroterNearly every startup deals with a "toxic employee." And every minute we wait to address the issue, we create an even bigger organizational challenge that will be way too hard to tackle down the road.Continue
Customer Segmentation for Startups and Small Businesses | Startups.comby The Startups TeamIf you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.Continue
What do Startup Founders Need to Know About the Product Development Process?by The Startups TeamHow do you develop a new product? Here's everything you need to know about the product development process.Continue
How Do I Get More Equity Back?by Wil SchroterGiving equity away is easy. Getting it back is super hard. So while we can get some stock back into our coffers, we have to focus more on how quickly we give it away than how we get it back.Continue
What Are The Pros/Cons of Work From Home?by Wil SchroterOver the past few years we've developed a significant work from home policy at Startups.com. Here's what we've learned from our experience. Continue
Why Should I Avoid Paying People with Equity?by Wil SchroterAs Founders, we tend to spend equity like it's free — only to come to learn that equity is not only expensive now, it's way more expensive later as the company grows. And we now hold less of it.Continue
When Should Someone Else Run my Company?by Wil SchroterWith such high stakes and low standards, it's not hard to imagine many startup Founder/CEOs are sitting around wondering "Shouldn't someone else more qualified be better at this job?"Continue
My Startup is Worth Millions — Why am I Broke?by Wil SchroterOur startup might be worth millions on paper, but is there a way to turn it into real money?Continue
Customer Personas & Customer Profiles for Startups | Startups.comby The Startups TeamIf your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.Continue