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They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

There are actually 3 Elevator Pitches that you should have handy. Here's how to get them ready to go:

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

If good customer experience is magic, a customer journey map is the spell book.

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Startup Founders, it's time to change your relationship with changing your mind.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.

When you set goals effectively, you set your team – and your company – up for success.

It takes more than a slick logo or a stellar marketing strategy to make a brand. When it comes to building your company’s brand strategy, every decision counts.

Didier Elzinga, founder of Culture Amp, talks about the concept of "diversity debt" -- and how he's figured out how to pay it down.