If you are adding a live chat feature to a WordPress site, search the "live chat" tag in the WordPress.org plugin repository to find top rated plugins. Some popular choices are: Intercom, Snap Engage, Tawk.To, Olark, and WP Live Chat. If you are already using a helpdesk like Zendesk or Help Scout those services also have chat tools and extensions. Either the plugin or a javascript snippet (as mentioned above) will add the feature to your website. The services mentioned above have great support documentation to make that process pretty straightforward. You would still want to run Google Analytics on your site for visitor data and goal tracking.

Every day is different and you'll have evolving challenges during the lifecycle of your products or services. An important first step is taking the time to understand your audience and what value you are providing them or what problems you help them solve. For example, ask yourself how your apps save them time, make them money, or entertain them. Knowing who you are speaking to reduces many of these marketing hurdles. Be genuine, be honest, be consistent, and publish content that has value for your audience. Finally, research apps and services that can automate some of your outreach tasks and provide you valuable analytics on your efforts. And keep learning - read an article each day.

I agree with JC's reply. For the life coaching market, you need to present yourself as an authority and thought leader. Prioritize your content and blog over store features. Also, with WordPress you'd have diverse e-commerce options that could be more suited for your offerings and easier to use. Plugins like Easy Digital Downloads, Restrict Content Pro, and LMS plugins like LifterLMS and LearnDash are great options to consider. Sometimes WooCommerce can get a little cumbersome when you have all or mostly virtual products.