Head of Growth at Upthrust.eu (29 digital geeks). Founder of the B2B Marketers and Founders Community and founder of multiple startups.
Sales or retained users depending on your business.
If your product is not selling anything, but your users are coming back for more, that's a sign that you have something.
Make sure to install your Google Analytics right for this and have a look at the coherent analysis.
Hack LinkedIn to Find Out Who Visits Your Site
Why?
Wouldn't it be great if you would know exactly who is visiting your website? Well, with this sneaky LinkedIn hack you can do just that. Then, once you know this you can connect with them on LinkedIn and get in touch directly with them.
Implementation:
1. Sign up for a LinkedIn Premium account (if you haven’t
already). You can just get the entry level package here – it’s
just so you can view who’s viewed your profile.
2. Go to your website and add the following code within the
<body> and </body> tags of the page(s) you wish to track
visitors on:
<img
src="https://www.linkedin.com/profile/view?authToken=zR
gB&authType=name&id=XXXXX" />
You will just need to replace the XXXXX with your LinkedIn
user ID. You can find this by logging into LinkedIn, clicking
the Profile button and then taking the numerical code from
the page URL that directly follows the text ‘profile/view?id=’.
3. After a few days, go back into your LinkedIn account and
click on the section to view who’s looked at your profile.
4. Go through the list and start building individual
relationships with your web visitors through the LinkedIn
platform.
Growth Hacking is even better when you are able to combine online with offline activities.
An example of an offline/online activity was following:
Objective: Target CEO and Marketing Manager in a creative way to work with us as a Growth Agency. ,
How we did it:
1. We scraped all the 'upcoming' startups from website http://startups.be. Leaving us with all the information we needed of the companies we wanted to target our leads.
In this case, it was their address, name of startup.
2. Found the name of CEO and Marketing Manager on Linkedin (you can automate this to save time).
3. Send them an offline letter, well actually it was an invoice telling them they had just received a large amount of money on their account.
We made sure to add a number that in case this information was wrong, they should report it.
4. 94% people called in to report the mistake and got to our voicemail asking them to choose between 2 numbers.
One option was asked: if you have questions about how we can make you this kind of money on the invoice, press 1.
If you have no idea what's happening, press 2.
5. People had a surprising talk with us and within a week, we had all the founders and Marketing Managers having an awesome talk with us and about our services.
Feel free to ask about more of these tactics :)
You will never know if you have never tried.
Here is a great way thought:
1. Find out where these type of people are spending their time. Try not to focus on Facebook and Instagram since these are getting pretty saturated by now.
2. Find out which problems they are having
3. Solve a part of their problem for free. This will help you build trust and likeability.
4. They will thank you for your solution and will ask themselves who this person is.
5. They will discover your subscription box service and will have more trust about the quality of the service since you helped them out first.
Build value first before asking anything in return, no matter what channel they are.
It's called reciprocity.