Founder of Market Me Media. Mobile marketing specialist that likes to put a spin on traditional methodologies. Native app developer for both iOS and Android for just over two years.
Both, you must mix and match to keep the consumer guessing.. It sucks to just use one method and beat it into the the prospect.. I currently use Urban Airship and a smaller entity for these type of messaging.. My. Most viral and highest ctr were a mixture of push notifications that lead to media within app that where content gated and once unlocked released not only the media, but also a coupon.. You could update the coupon with a serial number that these pushes would provide.. #SecretSauce
Of course and have in the past.. With FB's Open graph search you can laser target buyers and weed out tire kickers.. This is a no brainer :)
Stay completely away from banks in general when picking a merchant services company. Stripe sits on your money for 5 business days and charges 2.75% and $.25 per transaction .. Here' s the trick: Figure out what your average ticket is. Divide the per item fee by your average ticket size. $.25/$10= $.025 ,, add this to your per item percentage and you will derive what you will be paying. Learn what Interchange means and go into the appointment with negotiating power:) Interchange=True Cost.. Hope This Helps!