Founder & CEO of Emprise Digital - an advertising agency that specializes in Google Ads for nonprofits. 10 years in start-ups, innovation & entrepreneurship, digital marketing, and social media management
What about a "Financial Minimalism" blog? Even places like the "simple" dollar is pretty busy and cluttered.
You could boil each concept down to it's core fundamentals and then provide the absolute easiest solutions you can come up with.
For instance, instance of have 8 blogs about each facet of diversifying a portfolio, have a single page that explains the mentality behind investing and how to automate it.
Instead of highlighting the "top ten ways to save money," you have ONE highly efficient method that is tied to a solid testimonial (story) where it worked beautifully.
The con would be that a list of 10 would have more keywords and content and therefore more SEO and tools to advertise and affiliate with.
However, a big pro would be that people in your audience would most likely be much more engaged in your niche because you aren't trying to do it all.
The Balance is the only one I've found that's pretty similar to this idea, however, it could definitely be improved upon. Let me know what you think!
Love this! You've already got active students which is a great starting place.
Just a couple of clarifying questions:
- Do you have a separate email list for your students outside of the list gained from giving out the eBook? This could be where your promoter marketing can begin.
- Is 'active promoter' the endgame where you make a profit? If so, what does that look like?
- As far as bringing in more people; Draws/Competitions are usually more successful in a social media environment for several reasons. What does your social media audience look like?
Another way to maximize your traffic to bring in more people would be to set up a re-marketing campaign for the people who have viewed your course, but decided not to sign up. This group might be more likely to just download the free eBook in exchange for their email. The only issue is that you would need paid traffic via Google Ads or Facebook Ads to do this well. If you don't have Google Analytics set up yet, I would do that right away so that it can start tracking those traffic flows.