I founded different companies. In the last years I focussed on iOS Apps and ASO, growing Dubself and Hypervivo to tens of millions of users. Before that I worked on Web Projects focussing on SEO, and worked in M&A for big companies acquiring startups. Lately I'm also actively doing angel investments as well as buying companies in the digital space. In the future I want to invest my time more to help committed jung entrepreneurs to jump start their startups and avoid the mistakes I made.
With 1600 downloads/day you are in the "Fly Stage" (see our growth stages categorization: https://www.slideshare.net/christianpuricelli/mobile-app-marketing-presentation-81456295). To growth from there ASO, PR, App Review websites will not help you any more to growth significantly. At this point you could try to reinvest the cash flow you are generating for paid acquisition, an influencer campaign. Also at this point it makes sense to start optimizing all conversions.
As November 2017:
Ad Networks:
We see the Apple Search Ads being quite good, Facebook is the standard for getting high quality downloads. For Admob and other networks, you need to know them very well to drive quality downloads for good prices.
App Store Optimisation:
We have seen Apple doing big changes this year, making it more difficult for newcomers; while giving established apps more reach. It will be interesting to see how this evolves. For sure there will be many opportunities here. I would be happy to chat with you about this topic with you in a call.
Growth Hacking Growth Web Applications Mobile applications Growth Strategies