Kick starter is great, but there are several other sources.
1) donations! Yes, some people have hearts. Start a blog/site of your game and ask for funding through donations. This is also vital for advertising.
2) upload demos of your game all over the web. Is it a flash game? Try kong, moshi, or others. I have had great success on kongregate.com you upload your games and get paid for views. In your demo you can have an option to donate.
3) Steam! Make a alpha stage project and have people buy a "demo" of your game with the promise of giving a completed project at completion. Very similar to steam, but even harder to do. Make sure to present your game well.
4) Run google ads or epicgameads in your game demo. Run them on your site too. I hate google as of the moment as they so ban accounts for no reason.
The bottom line is that you can do a lot to generate some income for a game. However, you used the term "indie" game. Back in the day I would think of a game under 5000, but some indie games rival that of the big wigs themselves. I would again encourage against not trying kick starter. I was fully funded through them (though only a 100 bucks) I would be happy to talk to you more about this subject via phone. I also make games, mainly flash, so I think I could talk about how I got funded. I hope one of the methods above will give you an idea of what to do.
I am a freelancer and I have paid freelancers. You could use them to scale your web development/design firm. Anyone can be a freelancer, and that is why you must be careful. I assume that you are using a site like freelancer.com. They act as a middle man and can protect you, to an extent, against scams. It is important to be extremely specific when asking for a product. I can not tell you how many times I have had to ask and re ask clients what they want. This leads to a bad working relationship and it drags out the process. My tip(s) would be to look for someone with a portfolio in your area of interest, write out ever detail of what you expect in the product your are hiring out including stuff you may think is self explanatory. Remember, you are the boss. You do not have to pay for a product that is not to your specifications. Never drag out a free lance deal. If they are not producing quality work and you have went through 20+ emails making corrections and reworks, then just save both of you time and select another of the 10k+ "experts" on freelancer. My personal experience with hiring free lancers has been overall satisfying. You could save a great deal of money.